Do you want to clarify your messaging? Can the right copy invite your ideal client into your practice? How can you write simple copy that embodies your authentic voice?







In this podcast episode, LaToya Smith speaks about how to write copy that sells with Arianna Smith.







Podcast Sponsor: Heard















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Meet Arianna Smith















Arianna Smith (she/her) is a licensed therapist, copywriter, and creator of Courageous Copywriting for Clinicians. She helps therapists write words that sound like them and magnetically attract their ideal clients. Her mission is to help therapists shatter their creative blocks and write words brimming with punch and personality. Away from the keyboard, you’ll find her making friends at the dog park or at her local bookshop. Contact her at arianna@thecopycove.com







FREEBIE: Banish Bad Copy: 5 Copywriting Hacks for Private Practice Success







In This Podcast









* Copy versus content







* Loosen up your language







* How to write your perfect copy









Copy versus content









Copy’s job is really to persuade and convert clients or prospective clients from learning about you to wanting to work with you, while content is more about informing.

Arianna Smith







Copy is the direct messaging between you and your ideal clients that explains exactly what you do for them, how you can help them, and what benefits or changes they can experience through working with you.







On the other hand, content is about building trust and credibility. It is the rest of the information that clients can dive into when they need or want some extra information.









When we think about it, copy can be content, but usually content is not copy.